Destination Marketer & Program Manager with 10+ years of experience driving regional tourism development, sustainable product design, and cross-border initiatives. I specialize in crafting distinctive brand positioning and place marketing strategies that set destinations apart. By aligning public-private stakeholders, embedding sustainability into travel supply chains, and optimizing processes, I turn regional assets into high-impact, measurable economic growth.
Surf & Coastal Action — Sri Lanka
Christmas Market
An Unforgettable GreetingA great destination isn't just a location on a map; it is a story waiting to be experienced. Over two decades in marketing, including the last ten years focused strictly on destination strategy, I have dedicated my career to translating places into compelling narratives that inspire people to visit, engage, and care.
My approach rests on three pillars: storytelling, strategic collaboration, and ecosystem networking. By highlighting authentic local culture, partnering with visionary creators, and connecting communities, I help destinations capture global attention.
Holding a Master's degree in Sustainable Destination Development, I operate at the intersection of brand strategy, tourism policy, and the practical business of designing trips worth taking. I believe the future of travel belongs to regenerative tourism — building strategies that do not merely minimize impact, but actively enrich local communities and environments.
Transformation in tourism doesn't happen in isolation. I work directly alongside the institutions that shape how a destination's story is told — regional tourism boards, DMOs, foreign embassies, and national tourism authorities — treating them as true collaborators in building lasting, sustainable growth.
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Manoj — Vitberget, Northern Sweden
Five disciplines, one job: make a destination easier to choose, and a trip easier to love.
Positioning a region — turning what makes it distinctive into a narrative tourism boards and investors can act on.
Turning a destination's assets into a route travellers actually want to follow, stop by stop.
Building brand identity and go-to-market campaigns for destinations and travel products, end to end.
The always-on storytelling that keeps a destination visible in the long stretch between campaigns.
Advising DMOs, tourism authorities, and embassies on positioning, partnerships, and market entry.
Trip Travel Sri Lanka Visuals
Trip Travel Sri Lanka transforms island travel into deep, regenerative experiences across ancient wonders, misty highlands, and untamed wildlife. The platform custom-designs sustainable regional tours that seamlessly blend authentic local culture with coastal adventures at the absolute best time to visit.
Semester Destinationer Visuals
Semester Destinationer simplifies trip planning by curating top-tier destination recommendations designed for unique Northern Sweden travel experiences. The platform effortlessly pairs handpicked regional highlights with practical itineraries to unlock the best of the subarctic wilderness.
Deep Jungle Festival Visuals
Beyond the Breaks: Co-designed 2024 event — an immersive music and wellness experience designed to expand Ahangama's iconic surf identity into the raw Sri Lankan wilderness, unlocking new global markets.
The campaigns that work sell a feeling, not a photo op — the taste, the rhythm, the heat. Drop your own candid shots into these tiles.
Taste
Rhythm
Motion
Colour
Ritual
Salt AirDestination marketing isn't about vanity metrics; it's about lasting transformation.
Real place strategy demands moving past disposable campaign tactics and building a holistic ecosystem — one that aligns regional authorities, local businesses, and sustainable policies to deliver measurable economic yield and long-term community benefit.
Available for destination marketing strategy, tour design, brand campaigns, and consulting.
Based in Sweden · Available for regional & international projects
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